Andi Galpern — Resume

Andi Galpern

AI-Driven UX & Data-Informed Design Leader
Human-Centered Design AI-Powered Prototyping Performance Optimization
Portfolio: andixd.com E-mail: andi@andixd.com Phone: 415.312.3418 LinkedIn: linkedin.com/in/andigalpern Dribbble: dribbble.com/andigalpern
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About

Multidisciplinary UX and product designer with 14+ years of experience driving measurable growth for startups and global brands. I blend human-centered design, AI-powered tools, marketing strategy, and event production—bringing a holistic view of how design, technology, and storytelling create memorable, results-driven experiences.

I work with Figma AI, ChatGPT, Gemini, and Google Analytics 4 to turn data into decisions that improve usability, boost conversion, and deepen engagement. From AI-powered prototyping and large-scale A/B testing to embedding predictive analytics in design workflows, I deliver solutions that resonate with users and move key metrics.

Work Experience

UI/UX, Senior Web Designer & Development — Site Impact

South Florida | Dec 2024 – Present
  • Design and build high-converting websites using AI-powered content generation and predictive analytics to optimize user flows.
  • Create visual designs and conversion-focused content with AI-assisted tooling.
  • Lead user research and strategy to guide design decisions.
  • Implement A/B tests informed by analytics; increased lead conversions by 24%.
  • Prototype in Figma (Figma AI) with insights from Hotjar and Google Analytics 4.
  • Develop in WordPress using HTML/CSS/PHP/JS to improve site performance.
  • Collaborate on programmatic ad placement for monetization.
  • Automate Mailchimp account sign-ups and list hygiene.

Lead Generation Marketing, Brand Design, Web, & Events — Consultant

Remote | Apr 2008 – Present
  • Design, build, and automate Webflow sites for Adobe, Zapier, Smule, Cisco, DirecTV, Guitar Center, Disney, and Patreon.
  • Triple online event attendance through strategy, fresh design, and documentation.
  • Train teams to raise engagement by 200–300% with high-impact web experiences.
  • Elevate UX via user research and data analysis tailored to client goals.
  • Revamp accessibility and usability using scalable design systems.
  • Drive acquisition, engagement, branding, and growth for SaaS; apply responsive principles (HTML5, CSS3, basic JavaScript).
  • Design accessible, scalable templates in Figma, HubSpot, Webflow, Adobe CC, Canva, WordPress, and Marketo.

Senior Web Marketing Manager, Optimization Strategy — Informatica

Remote | Aug 2021 – Aug 2022
  • Applied data science and UX experimentation frameworks to boost Cloud ARR by 39%.
  • Led Drift Conversation AI Bot; predictive lead scoring increased pipeline by 340%.
  • Built executive presentations to secure stakeholder support for UX improvements.
  • Improved accessibility and responsiveness via component redesign.
  • Raised product trial conversion by 240% through content optimization and UX strategy.

Growth Product Designer & Technical Writer — Adobe

San Francisco, CA & Remote | Apr 2019 – Jul 2021
  • Increased Creative Cloud engagement via strategic A/B testing and UX improvements.
  • Co-led global multichannel campaigns for Illustrator & Photoshop; expanded to 8 countries after strong results.
  • Cut localization development time by 50% through process improvements.
  • Authored tutorial sites for Lightroom, Photoshop, and Illustrator to deepen engagement.
  • Wrote in-app notifications for Adobe Creative Cloud.

Head of Content & Marketing UX — Zight (formerly CloudApp)

San Francisco, CA | Aug 2017 – Feb 2019
  • Directed user acquisition content for multichannel campaigns with high-impact targeting.
  • Developed blog templates, landing pages, and promotional materials aligned to brand strategy.
  • Partnered with SEO/SEM to boost visibility through targeted content strategies.

Founder & Event Producer — Cascade SF & Design Career Network

San Francisco, CA & Remote | Sep 2011 – Aug 2021
  • Grew membership to 10,000+ via events and mentorship programs for UX and digital designers.
  • Drove attendance with targeted ads on Google, Facebook, Instagram, and LinkedIn.
  • Curated content and coordinated speakers to deliver impactful events.

Product Designer — Doximity

San Mateo, CA | Jun 2011 – Apr 2012
  • Designed marketing collateral; coded responsive experiences in HTML, HAML, SASS, and CSS.
  • Wrote microcopy for interactions and newsletters.

Lead Marketing Designer — IAC

Los Angeles, CA | May 2010 – Jun 2011
  • Designed marketing collateral, newsletters, presentations, and web pages for CityGrid Media brands.
  • Taught bi-weekly HTML classes to the marketing team.

Graphic Designer — Zimmerman Advertising

Fort Lauderdale, FL | Aug 2007 – Apr 2008
  • Produced high-volume advertising campaigns for Lennar real estate promotions.
  • Created optimized web ads to enhance engagement.

Education & Certifications

Certifications
  • The Playbook Basics Certification — Drift
  • Conversational Marketing Certification — Drift
  • Scrum: The Basics — LinkedIn
  • UX Design and Strategy — DesignIt (formerly Cooper U)
Degree & Organizations

BFA in Graphic Design, Minor in Web Design & Animation — Florida Atlantic University

  • Founder, Cascade SF & Design Career Network
  • Women Techmakers Ambassador — Google
  • Indie Web Camp Participant

Skills

UX Strategy & Web Design
Strategic UX leadership, information architecture, UX/UI design, prototyping, ideation, experience mapping, accessibility & responsiveness, content strategy
Tools: Figma, Adobe Creative Cloud, Canva, Webflow, Notion, Microsoft Office, Whiteboard, Sketching
AI & Data-Driven UX Research & Analytics
AI-powered prototyping, ML model integration in UX flows, predictive analytics for personalization, NLP (chatbots, AI assistants), AI-generated imagery & content creation, experimentation platforms
Tools: Figma AI, Google Analytics 4, Google Tag Manager, Adobe Target AI features, ChatGPT, Midjourney, Adobe Firefly, Runway ML, Jasper AI, Microsoft Clarity, SurveyMonkey, Typeform
Web Development & Content Management
Web design, debugging, HTML5/CSS3, basic JavaScript, content strategy, content management systems
Tools: AEM, Webflow, VS Code, WordPress, Unbounce
Lead Generation
Audience segmentation, A/B testing, lead funnel design, landing page optimization, conversion rate optimization, data-driven strategy
Tools: HubSpot, Salesforce, Drift, Mailchimp, Unbounce, SEMrush, Google Ads, LinkedIn Campaign Manager
Events
Event planning, audience engagement, speaker coordination, workshop design, on-stage interviews, post-event analysis
Tools: Eventbrite, Meetup, Zoom Webinars, ON24, Wistia, PowerPoint, Airtable
Digital Marketing & Engagement
Competitive analysis, paid acquisition, marketing automation, email marketing, community building
Tools: Google Ads, Facebook Ads Manager, LinkedIn, Mailchimp, HubSpot, Drift, SEMrush
Project Management & Collaboration
Cross-functional collaboration, stakeholder management, strategic UX leadership
Tools: Airtable, PowerPoint, Confluence, Notion, Slack, Zapier, Trello, Workfront, JIRA, Outlook