Resume

Consultant

Experience Designer - AI Product Designer, Marketing Strategy, & Live Events

Apr 2008 – Present

Remote

Clients include Adobe, Zapier, Cisco, Disney, & Patreon.
Tripled event attendance through strategy, fresh design, and engagement tactics.
Delivered scalable design systems and conversion-focused campaigns.
Built social media platforms alongside developer and product manager.
Design and code websites and email campaigns to help companies of all sizes grow audiences.

Site Impact

UI/UX, Sr. Web Designer & Developer

Dec 2024 – August 2025

South Florida (Hybrid)

Increased lead conversions +24% via AI-driven A/B testing & predictive analytics.
Designed, developed, and optimized high-converting WordPress properties.
Automated Mailchimp list growth; coordinated programmatic ad placements.

Informatica

Sr. Web Marketing Manager, Optimization

Aug 2021 – Aug 2022

Remote

Increased Cloud ARR +39% through UX experimentation & data-driven strategy.
Led Conversational AI chatbot (Drift) implementation; predictive lead scoring boosted pipeline +340%.
Raised product trial conversion +240% via content optimization & UX strategy.

Adobe

Growth Product Designer & Technical Writer

Apr 2019 – Jul 2021

San Francisco & Remote

Improved Creative Cloud engagement through A/B testing & UX enhancements.
Co-led websites, notifications, and A/B test for Illustrator/Photoshop campaigns in 7 countries
Designed and wrote engagement copy for tutorials & in-app content to deepen product adoption.

Zight (CloudApp)

Head of Content & Marketing UX

Aug 2017 – Feb 2019

San Francisco, CA

Directed user-acquisition content for multichannel campaigns and SEO growth.
Developed landing pages & templates aligned to brand strategy.
Organized webinars and in-person events for lead generation and brand awareness.

Cascade SF & Design Career Network

Founder & Event Producer

Sep 2011 – Aug 2021

San Francisco & Remote

Built a 10,000+ member design community with events & mentorship.
Drove attendance using targeted campaigns across Google, Facebook, Instagram & LinkedIn.
Organized hundreds of design and technology events, drawing in hundreds of attendees per event, always selling out.

Earlier Roles

Product/Marketing Design

2007 – 2012

Bay Area & Los Angeles

Doximity (Product Designer), IAC (Lead Marketing Designer), Zimmerman Advertising (Graphic Designer).

Andi Galpern