I’m a creative brand strategist who turns bold ideas into growth-driven results.With over a decade of experience, I’ve worked with industry leaders like Adobe and Informatica, as well as scaled scrappy startups, to deliver user-focused designs that do more than look good—they connect, resonate, and drive measurable success.
I thrive at the intersection of strategy, creativity, and emerging technology. Whether I’m crafting hyper-personalized user journeys with data and AI or refining web sites for seamless interactions, my mission is simple: to create unique solutions that exceed your goals and leave a lasting impact.
Since 2011, I've organized over 170 events that connect the worlds of design and technology. I founded Cascade SF, an experience design organization in Silicon Valley, which grew to a thriving community of over 10,000 experience designers, including industry leaders from Facebook, Google, LinkedIn, and more.
Every event was a sellout, with 300+ attendees, hosted at the headquarters of some of the world’s biggest companies, including Adobe, LinkedIn, and Intuit.
I've had the privilege of collaborating with brilliant designers and technologist. We transformed careers and shaped the tech industry through educational content, mentorship, and job opportunities.
During the pandemic, Cascade SF evolved into Design Career Network, where we produced YouTube videos focused on helping designers of all levels land their dream UX job.
Build a brand and grow your communityNeed help marketing or producing an upcoming event? I'm available!Â
I'll help you attract your target audience, sell tickets, craft compelling copy, and build an authentic, thriving brand you proudly represent.
I curate both online and in-person events, taking care of everything from start to finish. IÂ can develop content, craft a strategy tailored to your target audience, handle email and social media marketing, design a brand, create signage, manage logistics, and ensure a packed house for an unforgettable, high-value event experience.
Boost engagement and grow sales with strategic prompt engineering, research, chatbot optimization, A/B testing, and more.
Enhance your visual presence and boost engagement with expert branding, UX/UI design, landing pages, and email newsletters.
Drive substantial growth with personalization, experimentation, testing, paid advertising, and web optimization.
Elevate your brand with live and virtual events, expanding reach and fostering meaningful connections.
I'm currently available for freelance and full-time work.
Andi has a special ability to pull together a story in a uniquely detailed, energetic, and charismatic way. While she was with CloudApp she helped us create some of our highest performing webinars and content pieces!
Andi contributed substantially to our pipeline growth through the Drift Chatbot. Her deep understanding of user experience (UX) and customer engagement played a crucial part in Informatica's recognition as a Gartner Magic Quadrant Leader in Cloud Data Enterprise. I would work with Andi again in a heartbeat!
Andi consistently stepped outside of her comfort zone to teach and master Adobe Analytics Workspaces. She brought new data-centric hypotheses to test to the table and worked with me to build out the data governance surrounding our performance and reporting aggregations. Highly recommend Andi to any lucky future employer!
Andi not only has strong UI/UX and front-end skills. She also demonstrates high-level strategic thinking and bases decisions around data synthesis and knowledge of UX best practices. Andi is time and resource-efficient. She's unafraid to take risks and puts her heart into her work.
Fill out the form below or email me at [email protected].
