Community Builder. Speaker. Mentor.
From founding Cascade SF's 10,000+ member design community to serving as a Women Techmakers Ambassador for Google, I've spent over a decade bringing people together, growing the tech community, and helping designers level up their careers.
Hi there!
I'm Andi.
I'm a Product & Content Designer who lives at the intersection of Growth, AI, and human-centered design. For more than 14 years, I've helped companies of every size—from global teams at Adobe and Informatica to scrappy, fast-moving startups—turn complex problems into clear, effective digital experiences and compelling product narratives that drive user acquisition and revenue growth.
My work blends product design, content strategy, growth tactics, and marketing to increase leads, boost conversions, and build experiences people genuinely want to use. I craft not just beautiful interfaces, but the messaging and content that makes products instantly understandable and irresistible.
I'm also a Women Techmakers Ambassador for Google, where I mentor people in tech and help them grow their careers. I've attended Google I/O every year since 2015, which keeps me plugged into the latest AI and product innovations. And as the founder of Cascade SF, I've spent years building communities, hosting events, and championing professional growth across the design and tech world.
Work Experience
Consultant
Senior Product Designer, Marketing Strategy, & Live Events
Remote
- Clients include Adobe, Zapier, Cisco, Disney, Smule, DirectTV, and Patreon
- Design and code websites and email campaigns to help companies of all sizes grow audiences
- Tripled event attendance through strategy, fresh design, and engagement tactics
- Delivered scalable design systems and conversion-focused campaigns
- Built social media platforms alongside developer and product manager
Site Impact
Web Designer & Developer, UI/UX
South Florida (Hybrid)
- Increased lead conversions +24% via AI-driven A/B testing & predictive analytics
- Designed, developed, and optimized high-converting WordPress properties
- Automated Mailchimp list growth; coordinated programmatic ad placements
Informatica
Sr. Web Marketing Manager, Merchandising & Optimization
Remote
- Increased Cloud ARR +39% through UX experimentation & data-driven strategy
- Led Conversational AI chatbot (Drift) implementation; predictive lead scoring boosted pipeline +340%
- Raised product trial conversion +240% via content optimization & UX strategy
Adobe
Growth Product Designer & Technical Content Writer
San Francisco, CA
- Improved Creative Cloud engagement through A/B testing, UX enhancements & activation content
- Co-led websites, notifications, and A/B test for Illustrator/Photoshop campaigns in 7 countries
- Designed and wrote engagement copy for tutorials, onboarding flows & in-app content to deepen product adoption
- Created educational content strategy that increased trial-to-paid conversion through clearer product value communication
Zight (CloudApp)
Head of Content & Marketing UX
San Francisco, CA
- Directed user-acquisition content strategy for multichannel campaigns and SEO growth
- Developed landing pages, onboarding flows & templates aligned to brand voice and conversion goals
- Created product education content that improved feature adoption by 45%
- Organized webinars and in-person events for lead generation and brand awareness
Earlier Roles
Product/Marketing Design
Various
- Doximit y, 2011-2012, Product Designer
- IAC, 2010-2011, Lead Marketing Designer
- Zimmerman Advertising, 2007-2008, Graphic Designer
Cascade SF & Design Career Network
Founder & Event Producer
Sep 2011 – Aug 2021
San Francisco & Remote
In 2011, I founded Cascade SF, a design and technology community that grew into a 10,000+ member network. What started as small meetups evolved into one of San Francisco's most vibrant design communities, hosting hundreds of events that consistently sold out.
Through Cascade SF and the Design Career Network, I created spaces where designers, developers, and product professionals could learn, connect, and grow together. I organized workshops, panel discussions, portfolio reviews, and networking events that brought together everyone from junior designers to senior leaders at top tech companies.
- Built a 10,000+ member design community with events & mentorship
- Drove attendance using targeted campaigns across Google, Facebook, Instagram & LinkedIn
- Organized hundreds of design and technology events, drawing in hundreds of attendees per event, always selling out
Building Cascade SF taught me as much about community building and engagement strategy as any corporate role—skills I bring to every product and growth challenge I tackle today.
How I Work
Data-Driven Decision Making
I don't guess—I validate. Every design and content decision is backed by user research, analytics, or A/B test results. I speak the language of metrics because growth requires measurement.
AI Product & Content Fluency
Deep experience designing conversational interfaces, recommendation systems, and ML-powered features. I understand how to make AI feel natural through thoughtful content design that builds trust in intelligent systems.
Full-Funnel Content & Design Thinking
From awareness to advocacy, I design the complete journey with cohesive content strategy. Landing pages, onboarding flows, email campaigns, in-product messaging, and growth loops—all orchestrated with compelling narratives for sustainable growth.
Cross-Functional Leadership
I've led initiatives spanning design, content, engineering, marketing, and sales. I translate between stakeholders, align teams around shared goals, and maintain quality in both visual design and editorial voice while moving fast.
What I Value
Impact over output. I care more about moving the right metrics than shipping features. Good design should have measurable business impact.
Velocity with intention. I move fast, but not recklessly. Rapid experimentation requires solid systems and clear hypotheses.
Transparency and collaboration. The best work happens when design, product, and engineering work as partners—not siloed disciplines.
Continuous learning. Technology evolves constantly. I stay curious, test new tools, and adapt my approach as the industry shifts.
Education
Florida Atlantic University
BFA in Graphic Design
2004-2007
Let's grow together
I'm always open to discussing product design work, partnership opportunities, or just grabbing a virtual coffee to talk shop.
E-mail andi@andixd.com