By studying real user behavior and making a few high-leverage adjustments, we increased trial traffic 230% within days. Simple changes. Real growth.
The free trial wasn't being seen—or clicked—where it mattered most.
My goal: Move more qualified users into the trial with fast, data-backed changes.
I opened Adobe Analytics and mapped real behavior across the site. A few key patterns emerged:
Each insight was small on its own. Together, they pointed to a clear opportunity.
If we feature a strong, visual free-trial promo inside the two highest-engagement components, trial traffic will increase significantly.
Using Adobe Target, I launched a clean A/B test:
Existing promos
New free-trial promo placed in the top two most-clicked components, using visuals + clear messaging
I partnered with Web Dev to tag everything correctly and monitored performance daily.
Trial-page traffic increased by 230% in just a few days.
A small, precise shift—based on actual behavior—turned into major growth.
We planned a two-week test. We didn't need it.
This wasn't a redesign. It wasn't a new feature.
It was smarter placement, rooted in user patterns.
Growth happens when the right message meets the right moment in the right place.
By aligning promos with how real people navigate the site, we unlocked high-intent traffic instantly.
I owned every part of the growth loop:
Throughout my role at Informatica, I continued using this experimentation model to optimize promos, scheduling, messaging, and trial flow.
Small, strategic changes—when guided by data—can create massive impact.
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