Zapier Partner E-book Template
Scalable Design System for B2B Partner Marketing
Creating a flexible, white-label e-book template that Zapier could customize for different technology partners while maintaining brand consistency
The Challenge
Zapier needed a scalable way to create educational content for their technology partners. Rather than designing a new e-book from scratch for each partnership, they wanted a flexible template system that could be quickly customized with partner branding while maintaining Zapier's design standards.
The e-book needed to educate partner customers about workflow automation, explain how Zapier integrates with the partner's platform, and provide practical use cases—all while being white-label ready for different brands.
Editorial Designer & Template Architect
I designed the complete e-book template system from concept to delivery, creating a reusable framework that the marketing team could deploy across multiple partner campaigns.
E-book Design System
A comprehensive template featuring modular layouts, clear information hierarchy, and flexible branding areas that could be customized for different Zapier partners
Dynamic cover design featuring Zapier's extensive app integration ecosystem
Complete Template System
Bird's eye view of the entire e-book template showing consistent design language, modular page layouts, and flexible content zones ready for partner customization
20+ modular pages designed for rapid partner customization and scalable production
Template System Strategy
Modular Page Architecture
I created reusable content blocks that could be mixed and matched depending on the partner's needs—testimonial cards, feature grids, pricing tables, and workflow diagrams. Each module maintained visual consistency while allowing for content flexibility.
Clear Visual Hierarchy
Using Zapier's signature orange accent color strategically, I created a clear reading flow that guides readers through complex technical information. Typography, spacing, and color work together to make automation concepts accessible and engaging.
Partner Brand Integration
The template was designed with clearly defined zones where partner branding could be inserted without disrupting the overall design system. The marketing team could easily swap:
Scalable Partner Marketing Asset
Production Efficiency
Reduced e-book creation time from weeks to days, allowing the marketing team to support more partner campaigns
Design Consistency
Maintained Zapier's brand standards across all partner variations while allowing for co-branding flexibility
Educational Value
Created clear, accessible content that helped partner customers understand workflow automation benefits
Reusable System
Built a template that could scale across hundreds of technology partnerships without requiring redesign
This project demonstrates my ability to create scalable design systems that balance brand consistency with flexibility—essential for B2B marketing campaigns that need to work across multiple partnerships.
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Let's grow together
I'm always open to discussing product design work, partnership opportunities, or just grabbing a virtual coffee to talk shop.
E-mail andi@andixd.com