From Page 8 to #1 on Google for "ETL"
How one strategic infographic climbed Informatica from the middle of page 8 to the #1 spot on Google Search in just 6 months.
The Goal
We wanted to increase our search rankings for the keyword "ETL" and "Extract Transform Load" as a billion-dollar data management company.
The Solution
I suggested that we make an infographic and give the page a facelift to build trust and help the infographic show up higher in search rankings.
Competitive Analysis
Before designing the infographic, I ran a competitive analysis by gathering images from competitors for the keyword "ETL" or "Extract Transform Load."
I wanted to see what they had in common and how we could improve it so it's even better and more likely to climb the search engine.
I analyzed top-ranking images on Google for "ETL," from competitors including:
What Made Ours Different
While my solution is simple, it had one thing that competitors did not—which were micro explanations of each part of the ETL process.
That little extra bit of information gives extra context and helps people understand clearly and in plain language how the process works.
Unlike the other examples, ours was straight to the point and easy to comprehend.
The ETL Infographic That Ranked #1
The strategic infographic that took Informatica from page 8 to #1 on Google for "ETL"
The Results
So we waited for 6 months, and what do you know?
We went from the middle of page 8 in Google Search to the very top of page 1.
Just because of our simple yet effective infographic.
Six months after I left the company, the SEO team reached out to tell me the graphic was still ranking #1.
This project reinforced something I already suspected:
When you make information genuinely easy to understand, people lean in—and they click.
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